Racial profiling
I find this somewhat offensive.
The bottles are white or brown, according to your skin color.
I honestly hope I haven't offended anyone, but I really do not agree with this targeted marketing. Forgive my somewhat biased opinion, but the commercial came on during America's Next Top Model, which in my experience has exhibited marketing aimed at an "urban" audience. The racial demographic during that advertising period has got to reach at least 60% African-American, as does the entire station of UPN.
**edit** I had drank a bottle of wine before this post. It seemed very urgent at the time, but not so much now. *bess has a good point. but still, couldn't the bottles be blue? or red? or green? 12/10/04**
The bottles are white or brown, according to your skin color.
I honestly hope I haven't offended anyone, but I really do not agree with this targeted marketing. Forgive my somewhat biased opinion, but the commercial came on during America's Next Top Model, which in my experience has exhibited marketing aimed at an "urban" audience. The racial demographic during that advertising period has got to reach at least 60% African-American, as does the entire station of UPN.
**edit** I had drank a bottle of wine before this post. It seemed very urgent at the time, but not so much now. *bess has a good point. but still, couldn't the bottles be blue? or red? or green? 12/10/04**
posted by bailee. at 10:14 PM
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